BidSwitch Customer Documentation

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Some sections require login as they are for BidSwitch customers only, and are accessed using IPONWEB LDAP credentials. The BidSwitch RTB Protocol Documentation is public though, can be accessed by anyone, and contains all of the publicly available BidSwitch reference material.

BidSwitch provides real-time bid/offer access for supply and demand partners across all online media advertising types (display, mobile, video, native, etc) and allows advertising platforms to engage with new buyers and Suppliers , enter new geographical regions, and utilise new media types by providing a unifying integration layer for parties using many different technologies to run their businesses.

BidSwitch is a technology developed at IPONWEB to simplify the integration of Demand Side Platforms (DSPs) with Sell Side Platforms (SSPs). The key idea behind the service is to enable fast and cheap integration for Buyers with Suppliers without many rounds of specification refinements and development between them.

BidSwitch acts as this intermediary between buyers and Suppliers by developing a custom Suppliers protocol based on the OpenRTB 2.x standards. This lets all parties integrated with the BidSwitch platform conduct business with each other through a single point of integration. The BidSwitch Protocol section defines the protocol for interaction between DSPs and BidSwitch.

BidSwitch Buyer Protocol

BidSwitch Supplier Protocol