Supplier Custom Categories

Dish Demographics

Dish Demographic Targeting Groups
Value Target Group
A_18_PLUS Adult Age 18+ (Year Old)
A_18_24 Adult Age 18-24 (Year Old)
A_18_34 Adult Age 18-34 (Year Old)
A_18_44 Adult Age 18-44 (Year Old)
A_18_54 Adult Age 18-54 (Year Old)
A_25_PLUS Adult Age 25+ (Year Old)
A_25_54 Adult Age 25-54 (Year Old)
A_35_PLUS Adult Age 35+ (Year Old)
A_45_PLUS Adult Age 45+ (Year Old)
A_55_PLUS Adult Age 55+ (Year Old)
KIDS_0_10 Children Age 0-10
KIDS_NONE Children Age 0-17 Blank
KIDS_11_15 Children Age 11-15
KIDS_16_17 Children Age 16-17
COLLEGE Education: Any Level of College (Adv)
GRADSCHOOL Education: Graduate School (Adv)
HIGHSCHOOL Education: High School or Less (Adv)
AFRICAN_AM Ethnic Group: African Am (Code A)
ASIAN Ethnic Group: Asian (B, C, D, H, I)
CAUCASIAN Ethnic Group: Caucasian (E, G, K, L, J)
HISPANIC Ethnic Group: Hispanic (Code Y)
NATIVE_AM Ethnic Group: Native Am (Code F)
OTHER_ETH Ethnic Group: Other (Code O or Blank)
F_18_PLUS Female Age 18+ (Year Old)
F_18_24 Female Age 18-24 (Year Old)
F_18_34 Female Age 18-34 (Year Old)
F_18_44 Female Age 18-44 (Year Old)
F_18_54 Female Age 18-54 (Year Old)
F_25_PLUS Female Age 25+ (Year Old)
F_25_54 Female Age 25-54 (Year Old)
F_35_PLUS Female Age 35+ (Year Old)
F_45_PLUS Female Age 45+ (Year Old)
F_55_PLUS Female Age 55+ (Year Old)
GEO_STATE Geographic State Code
HH_OWNER Home: Owner (Adv 3 or 4)
HH_RENTER Home: Renter (Adv 1 or 2)
HHI_100150 Income: $100K - $149,999 (Adv Target)
HHI_150_P Income: $150K or More (Adv Target)
HHI_LESS30 Income: $29,999 or Less (Adv Target)
HHI_30_75 Income: $30K - $74,999 (Adv Target)
HHI_75_100 Income: $75K - $99,999 (Adv Target)
SPANISH_SP Language: Spanish (Code S8)
M_18_PLUS Male Age 18+ (Year Old)
M_18_24 Male Age 18-24 (Year Old)
M_18_34 Male Age 18-34 (Year Old)
M_18_44 Male Age 18-44 (Year Old)
M_18_54 Male Age 18-54 (Year Old)
M_25_PLUS Male Age 25+ (Year Old)
M_25_54 Male Age 25-54 (Year Old)
M_35_PLUS Male Age 35+ (Year Old)
M_45_PLUS Male Age 45+ (Year Old)
M_55_PLUS Male Age 55+ (Year Old)
HH_MARRIED Marital Status: Married (Adv 1 or 3)
HH_SINGLE Marital Status: Single (Adv 2 or 4)

Dish Program Types

Dish Program Types
Value Program Type
HOCKEY_DEC Hockey Propensity Model
BASEBALL_DEC Baseball Propensity Model
FOOTBALL_DEC Football Propensity Model
SITCOM_DEC Sitcom Propensity Model
AA_COMEDY_DEC African Am Comedy Propensity Model
COMEDY_DEC Comedy Propensity Model
WKDY_MORNING_DEC Early AM Propensity Model
FIGHTING_DEC Fighting Propensity Model
KIDS_DEC Kids & Family Propensity Model
REAL_WOMEN_DEC Real Women Propensity Model
COP_DEC Cop Show Propensity Model
CULT_DEC Cult Movie Propensity Model
REAL_ADV_DEC Real Action/Adventure Propensity Model
HORROR_DEC Horror Propensity Model
REAL_ADV_TR Real Action/Adventure Traffic Ind
BASKETBALL_DEC Basketball Propensity Model
REAL_MUSIC_DEC Real Music Propensity Model
SOCCER_DEC Soccer Propensity Model
SUN_AM_NEWS_DEC Sunday AM News Propensity Model
GOLF_TENNIS_DEC Golf & Tennis Propensity Model
DRAMA_DEC Drama Propensity Model
PPV_DEC PPV Propensity Model
ROMCOM_DEC Romantic Comedy Propensity Model
SCI_FI_DEC Sci-Fi Propensity Model
ACTION_DEC Action Propensity Model
WWE_DEC WWE Propensity Model
NASCAR_DEC Nascar Propensity Model
INDY_DEC Indy Propensity Model

GumGum Taxonomy 2016

GumGum Custom Taxonomy
Event Identifer Event Name Starts At Ends At Days Before Days After Recur Years
GGE9-2 Rose Bowl 2016-01-01 2016-01-01 14 14 1
GGE9-3 Sugar Bowl 2016-01-01 2016-01-01 14 14 1
GGE1-9 People’s Choice Awards 2016-01-06 2016-01-06 14 14 1
GGE5-1 CES 2016-01-06 2016-01-09 14 14 1
GGE1-5 Golden Globes 2016-01-10 2016-01-10 14 14 1
GGE9-1 BCS National Championship 2016-01-11 2016-01-11 14 14 1
GGE1-3 Critics’ Choice Awards 2016-01-17 2016-01-17 14 14 1
GGE7-2 Sundance Film Festival 2016-01-21 2016-01-31 14 14 1
GGE21-1 Australian Open 2016-01-24 2016-02-01 30 30 1
GGE22-2 Winter X Games 2016-01-28 2016-01-31 14 14 1
GGE1-11 SAG Awards 2016-01-30 2016-01-30 14 14 1
GGE1-7 NAACP Awards 2016-02-05 2016-02-05 14 14 1
GGE9-4 Super Bowl 2016-02-07 2016-02-07 14 14 1
GGE23-8 Mardi Gras 2016-02-09 2016-02-09 14 14 1
GGE6-2 NY Fashion Week 2016-02-11 2016-02-18 14 14 1
GGE11-1 NBA All-Star Game 2016-02-13 2016-02-13 14 14 1
GGE23-12 Valentine’s day 2016-02-14 2016-02-14 14 14 1
GGE3-5 Grammy Awards 2016-02-15 2016-02-15 14 14 1
GGE12-1 NASCAR Daytona 500 2016-02-17 2016-02-22 14 14 1
GGE22-4 X Games Europe 2016-02-24 2016-02-28 14 14 0
GGE1-1 Academy Awards (Oscars) 2016-02-28 2016-02-28 14 14 1
GGE25-4 Spring Break 2016-03-01 2016-04-01 30 30 1
GGE1-8 Nickelodeon Kids’ Choice Awards 2016-03-12 2016-03-12 14 14 1
GGE11-6 NCAA March Madness 2016-03-15 2016-03-27 30 30 1
GGE7-3 SXSW 2016-03-15 2016-03-19 14 14 1
GGE23-11 St. Patrick’s Day 2016-03-17 2016-03-17 14 14 1
GGE8-14 Ultra Music Festival 2016-03-18 2016-03-20 14 14 1
GGE26-2 Easter 2016-03-27 2016-03-27 14 14 1
GGE25-3 Prom night 2016-04-01 2016-05-01 30 30 1
GGE11-4 NCAA Final Four (Men) 2016-04-02 2016-04-02 14 14 1
GGE11-5 NCAA Final Four (Women) 2016-04-03 2016-04-05 14 14 1
GGE14-4 The Masters 2016-04-04 2016-04-10 14 14 1
GGE16-1 NCAA Frozen Four 2016-04-07 2016-07-09 14 14 1
GGE2-1 BAFTA Video Game Awards 2016-04-07 2016-04-07 14 14 1
GGE1-6 MTV Movie Awards 2016-04-10 2016-04-10 14 14 1
GGE16-2 Stanley Cup 2016-04-13 TBD July 2016 30 30 1
GGE25-5 Tax Filing 2016-04-15 2016-04-15 14 14 1
GGE8-3 Coachella 2016-04-15 2016-04-24 14 14 1
GGE11-3 NBA Playoffs 2016-04-16 2016-06-01 30 30 1
GGE17-1 Boston Marathon 2016-04-18 2016-04-18 14 14 1
GGE23-4 Earth Day 2016-04-22 2016-04-22 14 14 1
GGE3-2 Billboard Latin Music Awards 2016-04-27 2016-04-27 14 14 1
GGE22-3 X Games Asia 2016-04-28 2016-05-01 14 14 1
GGE8-12 Stagecoach Country Music Festival 2016-04-29 2016-05-01 14 14 1
GGE25-2 Graduation 2016-05-01 2016-05-01 30 30 1
GGE1-4 Daytime Emmy Awards 2016-05-01 2016-05-01 14 14 1
GGE23-2 Cinco de Mayo 2016-05-05 2016-05-05 14 14 1
GGE15-1 Kentucky Derby 2016-05-05 2016-05-08 14 14 1
GGE23-9 Mother’s Day 2016-05-08 2016-05-08 14 14 1
GGE14-5 The Players Championship 2016-05-10 2016-05-15 14 14 1
GGE8-11 Sasquatch! 2016-05-20 2016-05-22 14 14 1
GGE20-1 FA Cup 2016-05-21 2016-05-21 30 30 1
GGE3-3 Billboard Music Awards 2016-05-22 2016-05-22 14 14 1
GGE21-2 French Open 2016-05-22 2016-06-05 30 30 1
GGE24-3 Memorial Day 2016-05-30 2016-05-30 14 14 1
GGE11-2 NBA Finals 2016-06-02 2016-06-02 30 30 1
GGE22-1 Summer X Games 2016-06-02 2016-06-05 14 14 1
GGE8-7 Governor’s Ball 2016-06-03 2016-06-05 14 14 1
GGE3-4 CMT Music Awards 2016-06-08 2016-06-08 14 14 1
GGE14-2 LPGA Championship 2016-06-09 2016-06-12 14 14 1
GGE8-2 Bonnaroo Festival 2016-06-09 2016-06-12 14 14 1
GGE14-7 US Open 2016-06-16 2016-06-19 14 14 1
GGE8-6 Firefly 2016-06-16 2016-06-19 14 14 1
GGE10-1 College World Series 2016-06-17 2016-06-29 30 30 1
GGE8-4 Electric Daisy Carnival 2016-06-17 2016-06-19 14 14 1
GGE23-5 Father’s Day 2016-06-19 2016-06-19 14 14 1
GGE1-2 BET Awards 2016-06-23 2016-06-26 14 14 1
GGE21-3 Wimbledon 2016-06-27 2016-07-10 30 30 1
GGE13-1 Tour de France 2016-07-02 2016-07-05 30 30 1
GGE24-1 Independence Day 2016-07-04 2016-07-04 14 14 1
GGE10-3 MLB All-Star Game 2016-07-12 2016-07-12 14 14 1
GGE4-1 ESPN ESPYS 2016-07-13 2016-07-13 14 14 1
GGE14-1 British Open 2016-07-14 2016-07-17 14 14 1
GGE7-1 Comicon 2016-07-21 2016-07-24 14 14 1
GGE8-13 Tomorrowland 2016-07-22 2016-07-24 14 14 1
GGE14-8 US PGA Championship 2016-07-28 2016-07-31 14 14 1
GGE8-9 Lollapalooza 2016-07-29 2016-07-31 14 14 1
GGE8-8 HARDfest 2016-07-30 2016-07-31 14 14 1
GGE25-1 Back to School 2016-08-01 2016-09-01 30 30 1
GGE18-1 Summer Olypmics 2016-08-05 2016-08-21 30 30 4
GGE8-10 Outside Lands 2016-08-05 2016-08-07 14 14 1
GGE1-12 Teen Choice Awards 2016-08-14 2016-08-14 14 14 1
GGE10-2 Little League World Series 2016-08-18 2016-08-28 14 14 1
GGE3-6 MTV Video Music Awards 2016-08-28 2016-08-28 14 14 1
GGE21-4 US Open 2016-08-29 2016-09-11 30 30 1
GGE8-5 Electric Zoo Festival 2016-09-02 2016-09-04 14 14 1
GGE24-2 Labor Day 2016-09-05 2016-09-05 14 14 1
GGE1-10 Primetime Emmy Awards 2016-09-18 2016-09-18 14 14 1
GGE14-3 PGA Ryder Cup 2016-09-27 2016-10-02 14 14 1
GGE8-1 Austin City Limits Music Festival 2016-09-30 2016-10-11 14 14 1
GGE10-4 MLB World Series 2016-10-27 2016-11-04 30 30 1
GGE23-6 Halloween 2016-10-31 2016-10-31 14 14 1
GGE6-3 Victoria’s Secret Fashion Show 2016-11-22 2016-11-22 14 14 1
GGE24-4 Thanksgiving 2016-11-24 2016-11-24 14 14 1
GGE23-1 Black Friday 2016-11-25 2016-11-25 14 14 1
GGE23-3 Cyber Monday 2016-11-28 2016-11-28 14 14 1
GGE26-3 Hanukkah 2016-12-24 2017-01-01 14 14 1
GGE26-1 Christmas 2016-12-25 2016-12-25 14 14 1
GGE23-7 Kwanzaa 2016-12-26 2017-01-01 14 14 1
GGE23-10 New Year’s Eve 2016-12-31 2016-12-31 14 14 1
GGE19-1 America’s Cup 2017-06-17 2017-06-27 30 30 4
GGE14-6 Presidents Cup 2017-09-26 2017-10-01 14 14 1
GGE18-2 Winter Olympics 2018-02-09 2018-02-25 30 30 4
GGE20-2 World Cup 2018-06-14 2018-07-15 30 30 1
GGE3-1 American Music Awards TBD November 2016 TBD November 2016 14 14 1
GGE6-1 LA Fashion Week TBD October 2016 TBD October 2016 14 14 1

YieldOne Inventory Category Mapping

YieldOne Inventory Category Mapping
IAB Category YieldOne Category Parent Category Child Category
IAB 19-35 1 Information search Keyword search & directory
IAB 19-35 2 Information search Translation & dictionary
IAB 19-35 3 Information search Geographic Maps
IAB 19-35 4 Information search Airlines, Railway & Road
IAB 22-3 5 Information search Product & Price compare
IAB 12 6 News & Business General News
IAB 12-1 7 News & Business International, politics & society
IAB 3 8 News & Business Business, Economy & Finance
IAB 3 9 News & Business Investment
IAB 12 10 News & Business Weather
IAB 12 11 News & Business Culture & Arts
IAB 12 12 News & Business IT
IAB 12 13 News & Business Other news, column
IAB 17-2 14 Sport Baseball
IAB 17-12 15 Sport Football
IAB 17-15 16 Sport Golf
IAB 17-20 17 Sport Martial Arts
IAB 17 18 Sport Marine Sports
IAB 17 19 Sport Winter sports
IAB 17 20 Sport Other Sports
IAB 21 21 Lifestyle Real Estate
IAB 10-7 22 Lifestyle Interior & household goods
IAB 8 23 Lifestyle Gourmet & Food
IAB 23 24 Lifestyle Regional and local
IAB 24 25 Lifestyle Psychological & divination
IAB 18-1 26 Lifestyle Beauty & Cosmetics
IAB 18-3 27 Lifestyle Fashion
IAB 14-4 28 Lifestyle Love & Marriage
IAB 6 29 Lifestyle Child birth & care
IAB 2 30 Cars & vehicles Vehicle Information
IAB 2 31 Cars & vehicles Bike Information
IAB 2 32 Cars & vehicles Ships and airplanes
IAB 1-6 33 Hobbies & Entertainment Music
IAB 1-5 34 Hobbies & Entertainment Film & theater
IAB 9 35 Hobbies & Entertainment Variety
IAB 9-30 36 Hobbies & Entertainment Game
IAB 24 37 Hobbies & Entertainment Gambling
IAB 9-11 38 Hobbies & Entertainment Anime & Comic
IAB 1-1 39 Hobbies & Entertainment Magazines
IAB 9-23 40 Hobbies & Entertainment Cameras & AV equipment
IAB 1-7 41 Hobbies & Entertainment TV
IAB 16 42 Hobbies & Entertainment Pet
IAB 9 43 Hobbies & Entertainment Other Hobbies & Entertainment
IAB 25-3 44 Hobbies & Entertainment Gravure & Adult
IAB 20 45 Travel, Leisure & Events Travel & Hotels
IAB 9 46 Travel, Leisure & Events Leisure, Resort & Outdoor
IAB 9 47 Travel, Leisure & Events Fishing
IAB 7 48 Health care Health & medical care
IAB 5 49 Education & Career School, Education & License
IAB 4 50 Education & Career job
IAB 5-3 51 Education & Career Art
IAB 4 52 Education & Career History, Languages, ​​Literature, Philosophy & Religion
IAB 4 53 Education & Career Social science
IAB 4 54 Education & Career Science
IAB 4 55 Education & Career Engineering technology
IAB 22 56 Online shopping Online shopping
IAB 22 57 Online shopping Auction
IAB 19 58 Content service Video
IAB 19 59 Content service Image & Design
IAB 19 60 Content service Music & Ring tone
IAB 19 61 Content service Game
IAB 19 62 Content service Software
IAB 19-23 63 Community Mail Services
IAB 19-23 64 Community ML, Chat & Forum
IAB 19-34 65 Community Homepage Services
IAB 14-1 66 Community Dating
IAB 19 67 Community Targeted & Opt In
IAB 19 68 Community Present & prizes
IAB 19 69 Community Questionnaire
IAB 19-23 70 Community Blog

YieldOne Product Category Mapping

YieldOne Product Category Mapping
IAB cat IAB Description Category Product Product Category
IAB19-22 MP3/MIDI 19 Electric appliances Audio products
IAB19-22 MP3/MIDI 20 Electric appliances Digital audio players
IAB19-17 Home Video/DVD 21 Electric appliances Plasma display TVs/liquid crystal display TVs
IAB19-17 Home Video/DVD 22 Electric appliances DVD players/recorders
IAB19-5 Cameras & Camcorders 23 Electric appliances Cameras
IAB19-5 Cameras & Camcorders 24 Electric appliances Digital cameras
IAB19-5 Cameras & Camcorders 25 Electric appliances Video cameras
IAB19 Technology & Computing 26 Electric appliances PCs
IAB3-4 Business Software 27 Electric appliances PC software
IAB19-9 Computer Peripherals 28 Electric appliances Printers
IAB19 Technology & Computing 29 Electric appliances Telephones/facsimiles
IAB19-9 Computer Peripherals 30 Electric appliances PC peripheral equipment
IAB19-9 Computer Peripherals 31 Electric appliances Scanners
IAB19-28 Portable 32 Electric appliances Portable software
IAB19 Technology & Computing 33 Electric appliances Electronic dictionaries
IAB19-9 Computer Peripherals 34 Electric appliances Batteries
IAB2-2 Auto Repair 35 Transportation equipment/supplies Automobiles/motorcycles/after-purchase servicing
IAB2-15 Mororcycles 36 Transportation equipment/supplies Motorcycles
IAB17-3 Bicycling 37 Transportation equipment/supplies Vehicles
IAB2 Automotive 38 Transportation equipment/supplies Passenger vehicles
IAB20 Travel 39 Transportation equipment/supplies Car navigation systems
IAB2-21 Trucks & Accessories 40 Transportation equipment/supplies Automobile supplies
IAB2-21 Trucks & Accessories 41 Transportation equipment/supplies Motorcycle supplies
IAB19 Technology & Computing 42 Accurate instruments Semiconductors
IAB19 Technology & Computing 43 Accurate instruments Medical equipment
IAB19 Technology & Computing 44 Accurate instruments Industrial parts
IAB10-1 Appliances 45 Commercial equipment/office supplies Office supplies
IAB10-9 Remodeling & Construction 46 Commercial equipment/office supplies Office furniture
IAB18-5 Clothing 47 Commercial equipment/office supplies Office wear/uniforms/footwear
IAB19-9 Computer Peripherals 48 Commercial equipment/office supplies OA supplies/toner
IAB10-1 Appliances 49 Commercial equipment/office supplies Business equipment
IAB4-7 Nursing 50 Household equipment/supplies Nursing services/nursing care products
IAB10-7 Interior Decorating 51 Household equipment/supplies Home DIY tools
IAB10-7 Interior Decorating 52 Household equipment/supplies Furniture/interior goods
IAB10-1 Appliances 53 Household equipment/supplies Household equipment
IAB10-1 Appliances 54 Household equipment/supplies HVAC equipment
IAB10-1 Appliances 55 Household equipment/supplies Kitchen electric appliances
IAB10-1 Appliances 56 Household equipment/supplies Daily electric appliances(vacuum cleaners, washing machines, clothes irons, etc.)
IAB10-9 Remodeling & Construction 57 Household equipment/supplies Renovation
IAB16 Pets 58 Hobby/leisure goods Pet supplies
IAB1-6 Music 59 Hobby/leisure goods Musical instrument
IAB9 Hobbies & Interests 60 Hobby/leisure goods Toys
IAB17-32 Saltwater Fishing 61 Hobby/leisure goods Fishing supplies
IAB19-17 Home Video/DVD 62 Hobby/leisure goods Visual software(video, DVD, etc.)
IAB1-6 Music 63 Hobby/leisure goods Audio software(CD, MD, etc.)
IAB9-30 Video & Computer Games 64 Hobby/leisure goods Portable video game units
IAB9-30 Video & Computer Games 65 Hobby/leisure goods Household video game units
IAB9-30 Video & Computer Games 66 Hobby/leisure goods Video game software
IAB17 Sports 67 Hobby/leisure goods Sports equipment
IAB9-32 Video & Computer Games 68 Hobby/leisure goods Online games
IAB3 Business 69 Energy/raw materials Gasoline
IAB3 Business 70 Energy/raw materials Gas
IAB3 Business 71 Energy/raw materials Electricity
IAB3 Business 72 Energy/raw materials Wind-power generation
IAB3 Business 73 Energy/raw materials Solar power generation
IAB3 Business 74 Energy/raw materials Nuclear power generation
IAB3 Business 75 Energy/raw materials Hydraulic power generation
IAB8-12 Health/Lowfat Cooking 76 Medicine/hygiene products Specified health food
IAB8-12 Health/Lowfat Cooking 77 Medicine/hygiene products Health drink(nutritional supplements)
IAB7 Health & Fitness 78 Medicine/hygiene products Drugs and medicines
IAB7 Health & Fitness 79 Medicine/hygiene products Contact lenses
IAB7 Health & Fitness 80 Cosmetics/dentifrice/detergent Grooming products
IAB18-1 Beauty 81 Cosmetics/dentifrice/detergent Body-care products
IAB7-17 Dental Care 82 Cosmetics/dentifrice/detergent Toothpastes/toothbrushes
IAB18-1 Beauty 83 Cosmetics/dentifrice/detergent Hair care products
IAB18-1 Beauty 84 Cosmetics/dentifrice/detergent Cosmetics
IAB8-12 Health/Lowfat Cooking 85 Cosmetics/dentifrice/detergent Healthcare products
IAB8 Food & Drink 86 Food products Fresh food products
IAB16 Pets 87 Food products Pet food products
IAB8 Food & Drink 88 Food products Condiments/processed food products
IAB8-12 Health/Lowfat Cooking 89 Food products Health food products
IAB8-8 Desserts & Baking 90 Beverages/luxury grocery items Confectioneries
IAB8 Food & Drink 91 Beverages/luxury grocery items Alcoholic beverages(whiskey, beer, refined sake, etc.)
IAB8 Food & Drink 92 Beverages/luxury grocery items Cold beverages(juice, coke, etc.)
IAB8-6 Coffee/Tea 93 Beverages/luxury grocery items Sugar-free drinks(tea, mineral water, etc.)
IAB8-6 Coffee/Tea 94 Beverages/luxury grocery items Coffee beverages
IAB9-9 Cigars 95 Beverages/luxury grocery items Cigarettes
IAB10-1 Appliances 96 Textiles/personal effects Detergents
IAB10-1 Appliances 97 Textiles/personal effects Kitchen equipment
IAB18-5 Clothing 98 Textiles/personal effects Personal effects(clothes)
IAB18-6 Accessories 99 Textiles/personal effects Personal effects(jewelry, accessories)
IAB10 Home & Garden 100 Textiles/personal effects Bedding
IAB10 Home & Garden 101 Textiles/personal effects Fragrance/air fresheners
IAB6-2 Babies & Toddlers 102 Textiles/personal effects Baby products
IAB18 Style & Fashion 103 Textiles/personal effects Laundry services
IAB9-23 Photography 104 Publications Photographic development services
IAB12 News 105 Publications Newspapers
IAB19-13 Desktop Publishing 106 Publications Printing services
IAB1-1 Books & Literature 107 Publications Books/magazines
IAB13 Personal Finance 108 Finance/insurance/securities Banks/securities
IAB13-2 Credit/Debt & Loans 109 Finance/insurance/securities Credit cards
IAB13-2 Credit/Debt & Loans 110 Finance/insurance/securities Consumer finance
IAB13-6 Insurance 111 Finance/insurance/securities Life insurance/non-life insurance
IAB13-11 Stocks 112 Finance/insurance/securities Online securities
IAB13-8 Mutual Funds 113 Finance/insurance/securities Financial commodities
IAB13-5 Hedge Fund 114 Finance/insurance/securities Investment products(except finance)
IAB13 Personal Finance 115 Finance/insurance/securities Online banks
IAB13 Personal Finance 116 Finance/insurance/securities Electronic money
IAB22 Shopping 117 Department stores/shops/commercial firms Convenience stores
IAB22 Shopping 118 Department stores/shops/commercial firms Guides for electronics retail stores
IAB22 Shopping 119 Department stores/shops/commercial firms Guides for department stores
IAB22 Shopping 120 Department stores/shops/commercial firms Guides for supermarkets
IAB21 Real Estate 121 Real estate/construction Real estate for residential housing, condominiums, etc.
IAB20 Travel 122 Transportation/sightseeing/amusement Domestic travel information
IAB20 Travel 123 Transportation/sightseeing/amusement Overseas travel information
IAB20-3 Air Travel 124 Transportation/sightseeing/amusement Air ticket information
IAB20-25 Theme Parks 125 Transportation/sightseeing/amusement Leisure facility(amusement parks, etc.)
IAB1-5 Movies 126 Transportation/sightseeing/amusement Guides for movies, dramas, etc.
IAB1 Arts & Entertainment 127 Transportation/sightseeing/amusement Events information(concerts, etc.)
IAB20 Travel 128 Transportation/sightseeing/amusement Rental cars
IAB20 Travel 129 Transportation/sightseeing/amusement Transportation services
IAB3-10 Logistics 130 Transportation/sightseeing/amusement Delivery services
IAB3-10 Logistics 131 Transportation/sightseeing/amusement Moving services
IAB8 Food & Drink 132 Transportation/sightseeing/amusement Food services
IAB17 Sports 133 Transportation/sightseeing/amusement Sports events information
IAB20-18 Hotels 134 Transportation/sightseeing/amusement Hotels/accommodations
IAB17-15 Golf 135 Transportation/sightseeing/amusement Golf memberships
IAB7-1 Exercise 136 Transportation/sightseeing/amusement Sports gyms
IAB13-2 Credit/Debt & Loans 137 Transportation/sightseeing/amusement Car leasing
IAB11 Law, Gov’t & Politics 138 Government office/municipality/religious organizations Political bodies
IAB11 Law, Gov’t & Politics 139 Government office/municipality/religious organizations Economic groups
IAB11 Law, Gov’t & Politics 140 Government office/municipality/religious organizations Independent Administrative Institutions
IAB11 Law, Gov’t & Politics 141 Government office/municipality/religious organizations Nonprofit organizations
IAB11 Law, Gov’t & Politics 142 Government office/municipality/religious organizations Public office
IAB5 Education 143 Educational services/universities, etc. Seminars/lectures
IAB5 Education 144 Educational services/universities, etc. Learning materials
IAB5-6 Distance Learning 145 Educational services/universities, etc. Overseas educational programs/working holiday programs
IAB5-1 7-12 Education 146 Educational services/universities, etc. Elementary schools/junior high schools
IAB5 Education 147 Educational services/universities, etc. High schools
IAB5-5 College Life 148 Educational services/universities, etc. Universities
IAB5 Education 149 Educational services/universities, etc. Private tutoring schools
IAB5 Education 150 Educational services/universities, etc. Correspondence education
IAB5 Education 151 Educational services/universities, etc. Career colleges/vocational schools
IAB5 Education 152 Educational services/universities, etc. Qualifying examinations
IAB19-6 Cell Phones 153 Telecom/telecommunications Personal Handy-phone System
IAB1-7 Television 154 Telecom/telecommunications Show public relations
IAB19-6 Cell Phones 155 Telecom/telecommunications Mobile phones(except PHS)
IAB19-6 Cell Phones 156 Telecom/telecommunications Communication services(telephones)
IAB19-18 Internet Technology 157 Telecom/telecommunications Communication services(internet)
IAB19 Technology & Computing 158 Information handling services/software companies Application software
IAB19 Technology & Computing 159 Information handling services/software companies Information handling services
IAB19 Technology & Computing 160 Information handling services/software companies Server related
IAB19 Technology & Computing 161 Information handling services/software companies Storage related
IAB19-8 Computer Networking 162 Information handling services/software companies Networking equipment
IAB4 Careers 163 Temporary-employment agencies/recruitment companies Job/job-transfer/part-time job information
IAB4 Careers 164 Temporary-employment agencies/recruitment companies Temporary-employment agencies/recruitment companies
IAB19-18 Internet Technology 165 Information websites/e-mail services Introduction of web services
IAB11-2 Legal Issues 166 Other business services Legal services(law firms, etc.)
IAB13-12 Tax Planning 167 Other business services Accounting services(certified public accountants, etc.)
IAB24 Uncategorized 168 Other business services Funeral services
IAB19 Technology & Computing 169 Other business services Telegrams
IAB3-10 Logistics 170 Other business services Postal services
IAB7 Health & Fitness 171 Hospitals/esthetic clinics/hair salons Health services
IAB18-1 Beauty 172 Hospitals/esthetic clinics/hair salons Beauty services
IAB7 Health & Fitness 173 Hospitals/esthetic clinics/hair salons Hospitals
IAB18-1 Beauty 174 Hospitals/esthetic clinics/hair salons Hair salons/barbers
IAB18-1 Beauty 175 Hospitals/esthetic clinics/hair salons Esthetic salons
IAB22 Shopping 176 Catalog companies Mail-order services
IAB14-4 Marriage 177 Marriage information companies Marriage information services
IAB14-4 Marriage 178 Marriage information companies Wedding services
IAB9-23 Photography 179 Others Photography services
IAB2-3 Buying/Selling Cars 180 Others Secondhand dealers/appraisal services(vehicles, motorcycles)
IAB9 Hobbies & Interests 181 Others Secondhand dealers/appraisal services(CD, DVD, books, games.)
IAB10-1 Appliances 182 Others Secondhand dealers/appraisal services(PCs, home electrical appliances)
IAB10-5 Home Repair 183 Others House cleaning
IAB25 Non-Standard Content 184 Others Bicycle racing
IAB25 Non-Standard Content 185 Others Motorcycle racing
IAB22 Shopping 186 Others Gift cards
IAB3-1 Advertising 187 Others Enterprises public relations
IAB24 Uncategorized 188 Others Charities
IAB10-3 Environmental Safety 189 Others Ecology
IAB1-7 Television 190 Others Pay broadcasting
IAB9 Hobbies & Interests 191 Others Fortune-telling services
IAB25 Non-Standard Content 192 Others Japanese pinball
IAB25 Non-Standard Content 193 Others Horse racing
IAB25 Non-Standard Content 194 Others Motorboat racing
IAB3-1 Advertising 195 Others Prize advertisements
IAB9 Hobbies & Interests 196 Others Lotteries
IAB19-25 Network Security 197 Others Security services
IAB24 Uncategorized 198 Others Secondhand dealers/appraisal services(others)
IAB12-3 Local News 199 Others Recall
IAB2 Automotive 200 Civil engineering/construction equipment Shovel dozers
IAB24 Uncategorized 1001 DoubleClickBidManager DoubleClickBidManager
IAB24 Uncategorized 1002 CRITEO CRITEO
IAB24 Uncategorized 1003 BrandScreen BrandScreen
IAB24 Uncategorized 1004 Turn Turn

MicroAd 3PAS List

MicroAd maintain their Third-Party Ad Server (3PAS) list on Github, the below information is a copy of this, you can see their list here: https://github.com/MicroAd-Products/COMPASS_SPEC/wiki

3PAS list
Value Description 内容
1 Sizmek/Sizmek Sizmek/Sizmek
2 Yahoo/Yahoo Ad Exchange Yahoo/Yahoo Ad Exchange
3 Fringe81/iogous Fringe81/iogous
4 Google/DFA Google/DFA
5 Google/DFP Google/DFP
6 AppNexus/AppNexus AppNexus/AppNexus
7 Scigineer/Deqwas Scigineer/Deqwas
8
9 Conversant/Mediaplex Conversant/Mediaplex
10 Atlas Solutions/Atlas Atlas Solutions/Atlas
11
12 DAC/i-Effect DAC/i-Effect
13 Rakuten/Rakuten Rakuten/Rakuten
14 TAGGY/TAGGY TAGGY/TAGGY
15 Fringe81/digitalice Fringe81/digitalice
16 Silver Egg Technology/silveregg Silver Egg Technology/silveregg
17
18
19
20
21 LOCKON/ViewThruEBiS LOCKON/ViewThruEBiS
22
23
24 Media Forum/MediaFORGE Media Forum/MediaFORGE
25
26 AdElement Media Solutions/AdElement AdElement Media Solutions/AdElement
27 Full Speed/AdMatrix Full Speed/AdMatrix
28 GoldSpot Media/GoldSpot GoldSpot Media/GoldSpot
29 Ozone Media Solutions/OzoneMedia Ozone Media Solutions/OzoneMedia
30
31 RichMediaAds/RichMediaAds RichMediaAds/RichMediaAds
32 HDT HDT
33 AdExtent/AdExtent AdExtent/AdExtent
34 HTD China HTD China
35 Mobile 360/ Rich Media Ads Mobile 360/ Rich Media Ads
36 Housing.com Housing.com
37 Hitokuse/Smart Canvas Hitokuse/Smart Canvas
38 Zedo Ad Server Zedo Ad Server
39 unis unis
41 Loka Platform Loka Platform
42 Momentum/BlackSwan Momentum/BlackSwan
43 iForex iForex
44 DCM/Adsever DCM/Adsever
45 AdWays/Blue Bee Box AdWays/Blue Bee Box
46 Kaizen Platform Kaizen Platform
47 guile guile
48 kuaizi kuaizi
49 Swiffy Swiffy
76 Hitokuse/Chameleon Hitokuse/Chameleon
81 mars media group mars media group
82 Hitokuse/360banner Hitokuse/360banner
90 BLADE Indonesia Adserver BLADE Indonesia Adserver
91 Integral Ad Science Integral Ad Science